Why we love white space

Let’s create the scenario… we come up with a design we are super proud of – a great mix of type, images and white space. And then the dreaded request comes… ‘can we just add an extra three paragraphs? It should be easy, there is so much space!’

But whilst a client may see white or negative space as something to be filled, the trained designer understands the crucial role it plays in pretty and effective communications.

Let us explain why we think you should love white space as much as we do.

  • Balance and readability. White space brings balance to a layout, much like organising ninja Marie Kondo does to your wardrobes or cupboard. If it is too cluttered, key messages get lost and the design feels chaotic. Choose words and pictures that spark joy and balance out with areas free of content.
  • Focus and emphasis. White space also works its magic to draw viewers’ attention to the most important content and messaging. Why not make it as easy as possible for your audience to understand what you are trying to say.
  • Visual appeal. We’ve all heard the saying “less is more” and this certainly applies to design! White space makes layouts look both pretty and professional – just take a look at some of the most recognised brands. Their use of white space brings and air of confidence and sophistication.

So have we convinced you that white space is the bee’s knees? Have a look at some of our samples if you need a bit more persuasion.