Once upon a time for designers, a big part of the creative process was pouring through paper swatches, trying to find the perfect backdrop for our creations.
Nowadays, as organisations try to cut costs and their environmental impact, much design work will never be seen in printed form. This is why a carefully chosen paper stock has the ability to stop audiences in their tracks.
In the age of information overload, standing out from the competition takes some thought and skill. So what do you need to consider if you are going to make an impact with your printed materials?
- Paper weight. The weight of your paper stock can project different messages. Heavier stocks can suggest luxury and quality, whilst a lightweight glossy stock may bring to mind cheap flyers. Your final choice can be influenced by postage costs, folding/binding etc.
- Finish. To coat or not to coat, that is the question! This largely depends on the intended audience and use of the printed piece. Uncoated stock is definitely having its moment with the flat, saturated finish very in vogue. That said, if a piece is filled with photography needing to pop, a coated stock may be the better option.
- Specialist papers. If you really want to make a statement, why not think about a textured or coloured stock? Speciality stocks like this, along with finishes such as foils or embossing/debossing, should be saved for your most important pieces, like statement business cards or an invitation to a flagship event.
Get in touch if you’d like us to help you make an impact with your print communications.back