Building a brand for vinyl care experts Spincare

Spincare is an up and coming high-end audio accessory brand, providing all the kit you need to keep your record collection pristine. If you are a fan of vinyl, you need to check them out.
As music lovers/geeks, we were really excited to get a call from Anthony, who wanted us to help him develop a brand for his vinyl care accessories that would appeal to both audiophiles and retro-vinyl collectors alike. His product stood out for being both top quality and affordable in a market known better for high-end aspirational products (i.e. crazy expensive) or budget accessories (i.e. cheap).

To craft something that found the right balance, we:
  • met with the Spincare team to drill down to the essence of the brand
  • researched trends in the audio and vinyl sector
  • developed several brand concepts and presented them to Antony and his team
  • created a final logo and brand look that ticked all the boxes for the team at Spincare
Building upon the initial identity, we have continued to guide the creative aspects of the business through
  • naming and designing the packaging for the Spincare range
  • liaising with UK and Far East suppliers to maintain consistency of print processes and quality control
  • art direction and in-house product shots for amazon marketplace
  • helped to bring the existing website in-line with the new brand on a minimal budget

The new brand has helped Spincare grow into a recognised and trusted supplier of vinyl care accessories and increased sales.


“My initial meeting with Jonny was a real eye opener and came at the right time. I really didn’t understand the creative or branding process until I spoke with him. I’m a product person, so my focus was on making sure we got the product right.
Jonny gently explained why the look and feel of our products would make a big difference to the perceived value to customers. He was able to translate my love for vintage HiFI and vinyl records into a brand that would resonate with our target audience.
Since we started working with Thynne Creative, Spincare has gone from strength to strength and I am very proud of the brand we have created together. I would therefore recommend Jonny and the team without hesitation to any firm in need of design and branding development.”